Femke – Product Strategy for Designers
Product Strategy for Designers
Product Strategy for Designers by Femke
Femke – Product Strategy for Designers Course
If you feel like your design ideas are not being heard or you struggle to influence product decisions, Product Strategy for Designers by Femke gives you a structured system to become a strategic voice in your team.
Many designers are stuck executing tasks without real impact. This course changes that by teaching you how to think like a product strategist, communicate with confidence, and gain stakeholder buy-in for your ideas.
Through a combination of frameworks, real-world scenarios, and guided exercises, you’ll learn how to turn ambiguous problems into clear strategies and position yourself as a valuable decision-maker in any organization.
What you’ll get
- 6-week structured product strategy program
- 9 live sessions and 70+ lessons
- Weekly live workshops and Q&A sessions
- Frameworks for stakeholder influence and decision-making
- Templates, worksheets, and reusable resources
- Access to the Level Up Kit and the design community
- Expert insights from product and design leaders
- Lifetime access to recordings and materials
- Certificate of completion
Femke – Product Strategy for Designers Modules Overview
Week 1 – Product Thinking Foundations: Learn the role of product managers, how designers influence product decisions, and how to define problems using structured thinking.
Week 2 – Product Vision & Strategy: Develop a clear product vision, define strategy, and build roadmaps aligned with business goals.
Week 3 – Building Conviction & Principles: Learn how to create strong design principles and build confidence in your decision-making process.
Week 4 – Stakeholder Management & Communication: Master communication strategies, stakeholder alignment, and meeting facilitation techniques.
Week 5 – Storytelling & Presentation: Learn how to craft compelling stories and present your ideas with clarity and impact.
Week 6 – Execution & Career Growth: Build your design team presence, improve internal communication, and develop pitching strategies for long-term growth.
Bonus Modules: Product fundamentals, vision building, communication strategy, storytelling frameworks, and real-world design initiative planning.
Product Strategy for Designers Course syllabus
9 live sessions • 70 lessons • 7 projects Collapse all modules
Week 1
Sep 8—Sep 14
- 📼Welcome to the course! Complete by Sep 10
- 📼Course walkthrough: Complete by Sep 10
- 📼Your first task – Introduce yourself! Complete by Sep 10
- ✍️Share what you came here to learn. Submit by Sep 10
- 🎯Pre-course Check In Complete by Sep 10
- 🪁Your access to Level up Club Complete by Sep 10
- 📣Get ready for next week’s Q&A. Complete by Sep 10
- 📼Introduction Complete by Sep 12
- 📼The role of a PM Complete by Sep 12
- 📼The “product” thinking designer Complete by Sep 12
- 📼Influencing the product Complete by Sep 12
- ✍️Write your Problem or Opportunity statement. Submit by Sep 12
- 🖍️Homework – Write your own PRD. Complete by Sep 12
- 💿Expert ClipsComplete by Sep 12
- 📚Further Reading
Week 2
Sep 15—Sep 21
- 📼 Introduction Complete by Sep 19
- 📼Creating a product vision. Complete by Sep 19
- 📼Choosing your product strategy. Complete by Sep 19
- 📼Building your roadmap. Complete by Sep 19
- 📼A designer’s role in product strategy. Complete by Sep 19
- ✍️Identify your why, how and what. Submit by Sep 19
- 🖍️Homework – Craft your team’s vision. Complete by Sep 19
- 💿Expert ClipsComplete by Sep 19
- 📚Further reading: Complete by Sep 19
Week 3
Sep 22—Sep 28
- 📼 Introduction Complete by Sep 26
- 📼Building conviction. Complete by Sep 26
- 📼Altitudes of principles Complete by Sep 26
- 📼Writing principles Complete by Sep 26
- ✍️Share one of your principles. Submit by Sep 26
- 🖍️Homework – Crafting Principles Complete by Sep 26
- 💿Expert ClipsComplete by Sep 26
- 📚Further reading: Complete by Sep 26
- 📣Get ready for next week’s Q&A. Complete by Sep 27
Week 4
Sep 29—Oct 5
- 📼 Introduction Complete by Oct 3
- 📼Writing & documenting, complete by Oct 3
- 📼Managing stakeholders. Complete by Oct 3
- 📼Facilitating meetings. Complete by Oct 3
- 📼Rationale & Feedback: Complete by Oct 3
- ✍️Identify your collaborators and stakeholders. Submit by Oct 3
- 🖍️Homework – Your communication strategy. Complete by Oct 3
- 💿Expert Clips Complete by Oct 3
- 📚Further reading: Complete by Oct 3
Week 5
Oct 6—Oct 12
- 📼Introduction Complete by Oct 10
- 📼What makes a good story? Complete by Oct 10
- 📼Creating your story Complete by Oct 10
- ✍️Prepare for your next presentation. Submit by Oct 10
- 🖍️Homework – Planning your story. Complete by Oct 10
- 💿Expert Clips. Complete by Oct 10
- 📚Further reading. Complete by Oct 10
- 📣Get ready for next week’s Q&A. Complete by Oct 11
Week 6
Oct 13—Oct 17
- 📼Introduction. Complete by Oct 17
- 📼Design team update. Complete by Oct 17
- 📼Team newsletter. Complete by Oct 17
- 📼Templates. Complete by Oct 17
- 📼Design team brand. Complete by Oct 17
- 📼How to pitch. Complete by Oct 17
- ✍️Prepare your pitch. Submit by Oct 17
- 💿Expert clipsComplete by Oct 17
- 🖍️Homework – Preparing your pitch. Complete by Oct 17
- 📚Further reading. Complete by Oct 17
- 📼Goodbye!
- 👟Next steps
- 🎯Post-course Check In
Bonus
- 📼1️⃣ Introduction to product
- 📼2️⃣ Work on your vision
- 📼3️⃣ Craft your principles
- 📼4️⃣ Write a communication strategy
- 📼5️⃣ Create a storytelling plan
- 📼6️⃣ Work on your design initiative proposal
- 📌Q&A with Angelina Lu
- 📌Q&A with Steven Steiner
- 📌Q&A with Miranda Slayter
- 📕PM Diaries
- 🛝Course slides & Figma’s
- 📓The Course in Notion
- 🎤Past Guest Q&A’s
- ❓FAQ’s
Why Choose Femke – Product Strategy for Designers?
This course is designed for designers who want to move beyond execution and become strategic contributors.
Instead of focusing only on design output, it teaches you how to align your work with business goals, communicate effectively with stakeholders, and influence product direction.
You gain not only technical skills but also the mindset and confidence needed to grow into leadership roles.
Who Is This For?
- Product designers with 1–4 years of experience
- UX/UI designers working in teams
- Designers in low design maturity organizations
- Professionals wanting more influence in product decisions
- Anyone aiming to grow into senior or leadership roles
Instructor Femke
Femke is a design manager, educator, and mentor who has worked with leading companies like Uber and Wealthsimple. She has coached hundreds of designers and helped them grow into strategic product leaders.
Key Benefits
- ✅ Gain influence in product decisions
- ✅ Learn strategic thinking for design
- ✅ Improve communication with stakeholders
- ✅ Build confidence in presenting ideas
- ✅ Develop structured product strategies
- ✅ Grow your design career faster
- ✅ Transition from execution to leadership
Conclusion
Femke – Product Strategy for Designers is a complete system for transforming your role from a task executor to a strategic product contributor.
Instead of struggling to get your ideas heard, you’ll gain the frameworks, confidence, and communication skills needed to influence decisions and drive impact.
If you want to grow your design career, increase your influence, and become a key player in product strategy, this course gives you the roadmap to achieve it.
Enroll Femke – Product Strategy for Designers.
